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A man uses a miniature pink umbrella to shelter his phone as commuters cross London Bridge during heavy rain in Central London

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A man uses a miniature pink umbrella to shelter his phone as commuters cross London Bridge during heavy rain in Central London. Yellow weather warnings for rain are in place in parts of the United Kingdom

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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