Chinese tech giant Huawei unveiled a suite of new products, including its latest tri-foldable smartphone, at a launch event in south China's Shenzhen on Thursday, kicking off the country’s autumn tech season as Apple, Samsung, and OPPO prepare their own releases. The new tri-foldable phone features a stylus, upgraded chipsets and imaging capabilities, and now supports PC-compatible apps directly on the device. Huawei also introduced smart screens, tablets, and wireless earphones, further expanding its all-scenario ecosystem. "HarmonyOS PC-compatible apps can run on tablets, phones, and smart displays. We previously supported a two-window layout for tri-fold phones, but now we offer a three-window layout, truly putting a PC in users' pocket," said Yu Chengdong, executive director and chairman of board of directors at Huawei Consumer Business Group. The new model starts at 17,999 yuan (about 2,520 U.S. dollars), 2,000 yuan lower than its predecessor. Industry analysts attribute the price drop to a more mature supply chain and reduced production costs, as well as Huawei’s strategy to boost competitiveness. On the same day, South Korean tech giant Samsung unveiled a range of new devices, while Apple and OPPO have announced their own launch events later this month. With the fourth round of government subsidies expected in October, China’s peak season for electronics consumption is fast approaching. Many consumers said they were eager to upgrade, highlighting attractive pre-order benefits and personal needs. "I now have speakers, smart screens, mobile phones and tablets at home. When a product is just released, if it attracts me, I will buy it to replace an old one. Pre-ordering offers gives buyers many advantages," said one consumer. "I want to buy a tablet recently because I need to write and draw a lot at work," said another consumer. SHOTLIST: Shenzhen City, Guangdong Province, south China - Sept 4, 2025 1. Various of Huawei's product launch event; 2. SOUNDBITE (Chinese) Yu Chengdong, executive director/chairman of board of directors, Huawei Consumer Business Group (starting with shot 1): "HarmonyOS PC-compatible apps can run on tablets, phones, and smart displays. We previously supported a two-window layout for tri-fold phones, but now we offer a three-window layout, truly putting a PC in users' pockets."; 3. Webpage about Samsung's product launch event; 4. Webpage about Apple's product launch event; 5. Webpage about OPPO's product launch event; 6. Various of consumers in electronics store; smart phones, tablets on display; 7. SOUNDBITE (Chinese) consumer (name not given) (starting with shot 6/partially overlaid with shot 8): "I now have speakers, smart screens, mobile phones and tablets at home. When a product is just released, if it attracts me, I will buy it to replace an old one. Pre-ordering offers gives buyers many advantages."; [SHOT OVERLAYING SOUNDBITE] 8. Various of consumers trying products in electronics store; [SHOT OVERLAYING SOUNDBITE] 9. SOUNDBITE (Chinese) consumer (name not given): "I want to buy a tablet recently because I need to write and draw a lot at work."; 10. Various of electronics for sale on e-commerce platform. [Restrictions: No access Chinese mainland]