Chinese enterprises are making a strong impression in Europe with their innovative technologies and cutting-edge products at the on-going IFA Berlin 2025 in Germany. The IFA Berlin 2025 kicked off on September 5, attracting over 1,500 exhibitors from around the world. At the event, Chinese firms, by focusing on local market needs and offering tailored services, are showcasing the strength of "Made in China" and steadily expanding their influence in the global consumer electronics sector. By gaining a deeper understanding of the European market, Chinese enterprises are offering products and services that better meet local demands. Among those products on display, pool-cleaning robots and electric scooters have become especially popular in Europe. According to the head of the exhibition's international department, over 700 exhibitors this year come from China, with many gaining increasing influence on the global stage. The success of Chinese brands, he noted, lies not only in competitive pricing, but also in establishing local research and development teams and complying with regional standards. This approach is helping to redefine the perception of “Made in China” among European consumers. Shotlist: Berlin, Germany - Sept 5, 2025: 1. Various of exhibition boots, products on display at IFA Berlin 2025; 2. SOUNDBITE (Chinese) Wang Yaozhang, product director, Chinese exhibitor (ending with shot 3): "Our company pioneered a multi-battery parallel technology. With two battery packs powering the vehicle, the electric scooter can travel over 150 kilometers, meaning it can be used for a whole week without recharging."; 3. Various of products on display; visitors; 4. Various of exhibition boots, products on display; 5. SOUNDBITE (German) Victoria Moritz, partner, Chinese exhibitor (ending with shot 6): "We have already had offices in more than 60 countries and regions across the world. Our strategy is to further expand the market, but equally important is promoting localization. The key to success is strengthening our local influence in core markets, especially in Europe countries such as Germany, France, Spain, and the UK."; 6. Visitors; 7. Logo of IFA, exhibition building, people. [Restriction - No access Chinese mainland]