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China: Chinese micro-dramas capture global audience

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Storyline: Chinese micro-dramas capture global audience [Voice_over] They're around two minutes long, take about a week to shoot and are amongst the most popular Chinese export right now. Micro-dramas, known as duanju in China, are just that: bite-sized videos, shot vertically, and always with a cliffhanger ending. Micro-dramas have become so popular in China that last year the format made more money than the country's traditional box office revenues at about 7 billion U.S. dollars. At Hengdian World Studios- China's sprawling film and TV production facility-a micro-drama producer describes the breakneck speed at which they work. [Sound_bite] Zhu Daoyu, micro drama producer: "The preparation takes seven to 10 days, and then shooting takes another seven to 10 days. The whole shoot and preparation process takes about 15 to 20 days, and a drama is basically finished." [Voice_over] But micro-dramas aren't just popular in China. Across Southeast Asia and in the United States, platforms like ReelShort and DramaBox are racking up downloads. According to Chinese market data analysis firm DataEye, in the first half of this year, ReelShort and DramaBox made about 226 and 184 million U.S. dollars respectively, in overseas revenue. [Sound_bite] Tu Guanghao, head, film and television company in Hengdian: "I feel that this year, the micro drama industry is flourishing with fierce competition. I think supervision is needed to make micro dramas more and more standardized, and the industry is thriving overall." [Voice_over] For people who star in the micro dramas, the industry can be lucrative. Executives at Hengdian say micro-drama actors with large online followings can earn hundreds of dollars per day. [Restrictions : No access Chinese mainland]

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