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Germany: Chinese brands make waves at Europe's biggest consumer tech show
Chinese technology firms are making a high-profile push at IFA Berlin 2025, using Europe's largest consumer electronics trade fair to showcase innovations designed to transform daily life. One of the most eye-catching exhibits is a pair of earbuds that promises real-time translation in 42 languages. The gadget, priced at 349 U.S. dollars, is presented by Chinese tech firm Timekettle. Another Chinese company making a splash at this year's IFA is Rokid, which is putting the world inside a pair of smart glasses weighing only 49 grams. Using augmented reality technology, the glasses allow wearers to see text displays through the lenses. Held from September 5 to 9 in the German capital, this year's IFA has attracted around 1,900 exhibitors worldwide, according to its organizer. Shotlist: Berlin, Germany - Recent: 1. Timekettle exhibition booth; 2. Various of Ryan Shi, CTO of Timekettle, reporter, demonstrating use of translation earbuds; 3. Various of Timekettle staff member introducing products, products on display; 4. SOUNDBITE (English) Ryan Shi, CTO, Timekettle (starting with shot 3): "You just hand your earbuds to the person you want to talk (with), and then you can communicate, no matter what (language) he speaks."; 5. Rokid exhibition booth; 6. Various of reporter trying smart glasses; 7. Smart Glasses on display; 8. SOUNDBITE (English) Wang Jingwen, head of brand and communications, Rokid (starting with shot 7/ending with shot 9): "It's like normal glasses. They could do a lot of functionality like translation, teleprompter, as well as first person capture."; 9. Visitor trying smart glasses; 10. Various of robot pet demonstrating capabilities. [Restriction - No access Chinese mainland]
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