Storyline: The traditional camel breeding industry in Keping County of northwest China's Xinjiang Uygur Autonomous Region has undergone a series of upgrades and innovations in recent years which are driving economic growth and becoming a vital pathway to rural prosperity in a county known as China's "Home of Camels." With a well-established history of camel breeding, Keping County has in recent years leveraged its unique resources in this industry to promote local economic development and improve the incomes of farmers and herders. In a bid to further develop this key local industry, the county has actively encouraged breeding facilities in different towns to upgrade their operations through implementing the government's "enterprise-base-farmer" development model and providing subsidy support to farmers to build enclosures, guarantee camel milk purchases, and subsidize insurance costs. These efforts look to build on the legacy of Keping County's thousand-year-old camel breeding culture, and are helping to significantly improve the livelihoods of local farmers such as Dawuti Yisha, who runs a camel breeding farm. "At the beginning of 2024, with the support of the Party and government policies, I started raising camels. In 2024, I bought 70 camels, and the local government provided me with significant support by giving a subsidy of 3,500 yuan (around 500 U.S. dollars) for each camel. Now, the camel milk is sent to the camel milk factory, and the daily production is 200 kilograms. My income last year was about 700,000 yuan (over 98,000 U.S. dollars). In the beginning, I lacked knowledge about raising camels, but later the government sent experts to guide me. Now I have 180 camels in my factory, and the daily milk production has reached about 400 kilograms," he said. The strengthened policy support has helped to elevate the business environment and enhance the services for camel breeding enterprises, while there is now an increased emphasis on connecting and provide support to local farmers, helping them up to streamline the production process and increase their revenues. "Our company is primarily engaged in the production, research and development, and sales of camel milk products. Our main products include pure camel milk powder, a children's series of initial-stage camel milk powder, as well as pasteurized camel milk, sterilized camel milk, and camel milk tablets. Currently, we have 56,000 camels in Keping County, producing about 40 tons of milk daily. After passing our entrance inspection, the camel milk is processed into different products using various technologies and equipment. We also have our unique camel milk protein peptides. Our sales revenue for 2024 was 180 million, and we expect our sales revenue to be around 280 million this year," said Su Hua, general manager of the Xinjiang New Camel Dairy company. There is also greater efforts being made in promoting technological innovation to advance the industry. One such breakthrough has come as the research and development team at Xinjiang's Xintuo Dairy, together with specialist tech personnel and experts from the Zhejiang Chinese Medical University in east China, have successfully extracted polypeptide components from camel milk, which helps extend its use to more high value-added products. Marketing is another area which has undergone a major makeover in recent years. Keping County is now tapping into modern methods like live streaming to introduce more online audiences to the local camel breeding environment, while products are now also heavily featured on China's leading e-commerce platforms. "Our New Camel products mainly include liquid milk series, milk powder, and camel milk peptides, as well as camel milk daily chemical products. Up to now, we primarily sell through offline physical stores and our public sales platforms, such as Douyin, Tmall, and JD.com. This year, we are also developing our private domain platform, and sales are doing very well," said Su Jianye, sales manager of the Xinjiang New Camel Dairy company. The county's camel industry is also maturing with the use of modern production lines, new breeding facilities, and a major industrial upgrade which has had a huge impact and seen huge scale growth. In 2021, Keping raised only around 8,000 camels. This year, however, the number has already surpassed 55,000. Shotlist: Keping County, Aksu Prefecture, Xinjiang Uygur Autonomous Region, northwest China - Recent: 1. Aerial shots of camel breeding farm 2. Various of camel herders, camels 3. SOUNDBITE (Chinese, dubbed with English) Dawuti Yisha, camel breeding farm owner (ending with shots 4-7): "At the beginning of 2024, with the support of the Party and government policies, I started raising camels. In 2024, I bought 70 camels, and the local government provided me with significant support by giving a subsidy of 3,500 yuan (around 500 U.S. dollars) for each camel. Now, the camel milk is sent to the camel milk factory, and the daily production is 200 kilograms. My income last year was about 700,000 yuan (over 98,000 U.S. dollars). In the beginning, I lacked knowledge about raising camels, but later the government sent experts to guide me. Now I have 180 camels in my factory, and the daily milk production has reached about 400 kilograms." 4. Various of Yisha speaking to reporter; handling camels 5. Various of herders milking camels; milk being poured into container 6. Aerial shot of camel breeding farm 7. Various of camels 8. Aerial shot of milk processing factory 9. Various of workers unloading containers; camel milk being transported to processing facility 10. Containers at milk processing factory 11. Various of researchers working in lab 12. SOUNDBITE (Chinese, dubbed with English) Su Hua, general manager, Xinjiang New Camel Dairy Co., Ltd. (ending with shots 13-14): "Our company is primarily engaged in the production, research and development, and sales of camel milk products. Our main products include pure camel milk powder, a children's series of initial-stage camel milk powder, as well as pasteurized camel milk, sterilized camel milk, and camel milk tablets. Currently, we have 56,000 camels in Keping County, producing about 40 tons of milk daily. After passing our entrance inspection, the camel milk is processed into different products using various technologies and equipment. We also have our unique camel milk protein peptides. Our sales revenue for 2024 was 180 million, and we expect our sales revenue to be around 280 million this year." 13. Various of production line of camel milk 14. Various of production line of camel milk powder, workers 15. Various of researchers working in lab 16. SOUNDBITE (Chinese, dubbed with English) Su Jianye, sales manager, Xinjiang New Camel Dairy Co., Ltd. (ending with shots 17-18): "Our New Camel products mainly include liquid milk series, milk powder, and camel milk peptides, as well as camel milk daily chemical products. Up to now, we primarily sell through offline physical stores and our public sales platforms, such as Douyin, Tmall, and JD.com. This year, we are also developing our private domain platform, and sales are doing very well." 17. Various of production line, camel milk products, workers 18. Various of workers packaging camel milk products 19. Various of camels. [Restrictions : No access Chinese mainland]