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Exclusive- Purple paradise at Myrtle Beach—TikTok stroll racks up 5 million views

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A spontaneous stroll through Barefoot Landing turned into a viral moment for TikTok creator @laneej_, whose video of discovering a purple-themed store has now surpassed 5 million views.

Lanee and her girlfriend were walking through the popular Myrtle Beach shopping and dining district when they spotted Purpleologist, a boutique dedicated entirely to the colour purple. With purple being Lanee’s favourite colour, the pair couldn’t resist stepping inside.

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