Storyline: Major international sporting events fuel China's sports economy [Voice_over] This year, China’s National Day “Golden Week” holiday overlaps with a blockbuster “sports week,” turning Beijing into a global magnet for tennis and table-tennis fans. According to Tsinghua University’s sports researchers, every yuan spent on the China Open generates seven yuan in surrounding consumption – signs that the government’s new policy incentives are already turning into tangible “event economy” gains. [Sound_bite] Fan: "I deliberately rerouted my National Day trip to Beijing – flights and hotel cost me over 5,000 yuan – but since I took up tennis last year, to finally watch a world-class tournament live is definitely money well spent." [Sound_bite] Fan: "I would always pick up some merchandize as souvenirs. The fan-zone activities here are next-level … enriching our whole day into one big experience beyond just watching a game." [Sound_bite] Fan: "I only managed to grab one ticket. I came all the way from Hebei Province – 700 yuan for the seat, and with other purchases I’ve already spent about 2,000 yuan in total." [Voice_over] Meanwhile, using the sports events to grow local sports enterprises is another goal of the government’s new policy. [Sound_bite] Chang Jingjing, General Manager, Guangdong Uphos Sports: "Through a platform like China Open, we are actually able to show the world our strength in tennis equipment manufacturing. This time, we unveiled the first intelligent umpire chair ever used at the event with one-touch height adjustment, an integrated smart scoring and timing system, and a frame sculpted around ergonomic data. International viewers watching the stream or highlight clips are already reaching out; we’re now fielding a steady flow of inquiries and orders." [Sound_bite] Hou Yunyi, China Open Franchise Distributor: "We released about 100 products last year; this year the count is already around 240. Several items keep selling out and we’re restocking non-stop because buyers keep coming back for more. We have stores in nearby shopping areas, so we’ve added extra offline and online channels this year." [Sound_bite] Foreign tourist: "I have purchased some（mascots）for my nephew and my niece, one in each color for Denmark when I travel home, then they can get this." (Reporter: “That’s very unique, right?”) "Yeah, exactly. You cannot get that unless you're here. So that was very nice." [Voice_over] From the packed factory orders to the booming fan spending … China’s National Day “event-plus-holiday” consumption model only just at the starting line. With strong policy support and rising public demand, China’s sports economy is racing ahead – paving a red-hot track linking events, consumption and passion for sports. [Restrictions : No access Chinese mainland]