A record of more than 10,000 quality Chinese enterprises will attend the 138th China Import and Export Fair, popularly known as the Canton Fair, which is to open this coming Wednesday in Guangzhou, capital of south China's Guangdong Province. The upcoming edition of the Canton Fair will take place in both online and offline formats through Nov 4 in three phases. It will feature an exhibition area of 1.55 million square meters, 74,600 booths, and over 32,000 participating enterprises -- all record highs. Approximately 3,600 companies will make their debut. Of all the participating enterprises, the number of high-quality firms will surpass 10,000 for the first time. The Canton Fair is China's longest-running, largest, most comprehensive, and most widely attended international trade event. Shotlist: Guangzhou City, Guangdong Province, south China - Recent: 1. Aerial shot of city view; 2. Aerial shots of venue for Canton Fair; 3. SOUNDBITE (Chinese) Zhu Yong, director, China Foreign Trade Center (CFTC), Ministry of Commerce (starting with shot 2): "It will be the first time for this [upcoming] session to feature over than high-quality 10,000 enterprises. A high-quality enterprise is defined as one that possesses advanced technologies, applies special, sophisticated techniques to produce unique and novel products, or has been awarded individual manufacturing champion. This number represents an all-time high, accounting for 34 percent of all export companies participating in the fair. exhibitors. We have also set up a zone dedicated to smart healthcare for the first time to better showcase China's advanced products and technologies in the field of medicine."; 4. Various of press briefing in progress; 5. Sign of Canton Fair; 6. Various of workers preparing venue for Canton Fair; 7. Aerial shots of city view; 8. SOUNDBITE (Chinese) Zhu Yong, director, CFTC, Ministry of Commerce: "Among the new products to be launched at the upcoming Canton Fair, 63 percent feature innovative technologies, 48 percent feature functional upgrades, 47 percent embody the green and low-carbon concept, and 31 percent incorporate innovative materials, in a comprehensive showcase of the innovative vitality in foreign trade."; 9. Aerial shots of city view. [Restriction - No access Chinese mainland]