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Liam Payne's girlfriend Kate Cassidy defends plans for first anniversary of his death
Kate, who had been dating the One Direction singer for two years before he died on 16 October 2024, revealed to her TikTok followers that she had accepted an invitation to go on a "wholesome trip" with a brand for two nights. ”I feel like no matter what I do, I get commentary. If I make this video, people are going to be like, 'Of course she had to make this video, but then also if I didn't make this video, and just went on the trip people would be like, 'What is she doing? How is she not in bed crying?’”
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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