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France: German firm uses Louvre Heist photo in new ad post on social media
SHOTLIST: PARIS, FRANCE (OCT. 19, 2025) (ANADOLU - ACCESS ALL) (FILE FOOTAGE) 1. EXTERIOR OF LOUVRE MUSEUM SEEN FROM SEINE RIVER 2. VARIOUS OF POLICE VEHICLES PARKED OUTSIDE MUSEUM / INVESTIGATORS USING MOBILE LADDER TO ACCESS MUSEUM FACADE 3. CLOSE-UP OF MUSEUM BUILDING WHERE INCIDENT OCCURRED 4. POLICE SECURITY TAPE AT SCENE (TWO SHOTS) 5. PRESS MEMBERS AND REPORTERS GATHERING OUTSIDE MUSEUM 6. LOUVRE MUSEUM ENTRANCE WITH POSTERS OF ARTWORK 7. INVESTIGATORS USING MOBILE LADDER TO ACCESS MUSEUM FACADEPARIS, FRANCE - OCT. 19, 2025: German company Böcker, a manufacturer of lifting and hoisting equipment, used a photo taken on the day of the €88 million Louvre Museum heist in a new advertisement for its lifting equipment. The image — showing the freight elevator truck used by the thieves outside the museum — appeared in Böcker’s social media post with the caption: “WENN’S MAL WIEDER SCHNELL GEHEN MUSS. Der Böcker Agilo befördert eure bis zu 400 kg schweren Schätze mit 42 m/min – flüsterleise Dank 230 V E-Motor.” (“When things have to go fast again. The Böcker Agilo transports your treasures weighing up to 400 kg at 42 meters per minute – whisper-quiet thanks to a 230V electric motor.”) The image was originally taken by a press photographer on the day of the Louvre Museum burglary, during which thieves escaped with eight "priceless" artifacts. The post received more than 25,000 likes, over 500 comments, and was shared upwards of 35,000 times. The director of Paris’ Louvre Museum late Wednesday announced her resignation after the crown jewels, valued at €88 million (around $102.2 million), were stolen from the famed Apollo Gallery in a spectacular burglary. "After assessing … the consequences of the terrible attack we had just suffered, I submitted my resignation to the Minister of Culture, in keeping with my responsibility," Laurence des Cars said during her statement at the Senate. She accepted her "share of responsibility” in the “terrible failure" and acknowledged that the museum did not detect the thieves’ arrival "early enough." "The weaknesses of our perimeter protection are known and identified," des Cars said, pointing to the “very insufficient video network” and a “major issue with the security posts.” She further noted that the Empress Eugenie's crown, which was dropped and "quite damaged" on the escape route, can go through a “delicate restoration” process. The break-in, which lasted no more than seven minutes, was carried out by four criminals who used a stolen freight elevator to reach the gallery’s window on Sunday. Investigators later discovered that the same elevator had been carjacked nine days earlier in the town of Louvres (Val-d’Oise), after suspects posed as potential buyers responding to an online advertisement. In their rushed escape, the thieves abandoned a scooter helmet, blowtorch, walkie-talkie, yellow vest, blanket, and a can of gasoline, all now in the hands of investigators for forensic analysis. The Louvre, which had initially planned a partial reopening on Monday, remained closed until Wednesday. The thieves stole "eight objects of priceless heritage value," according to the Culture Ministry, but dropped Empress Eugenie's crown, which was damaged on the escape route. So far, no suspects have been arrested.
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