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Appears in Newsflare picks
03:21
Inside the Hindu festival where devotees smoother themselves in cow dung
A small village in India's Tamil Nadu is home to a festival where devotees joyfully hurl cow dung at each other.
Held at the historic 300-year-old Beereshwarar Temple, this centuries-old tradition comes alive four days after Diwali, drawing crowds of over 2,000 excited onlookers.
The event begins with sacred rituals and prayers, after which villagers gather fresh cow dung and heap it behind the temple. Then the fun begins young men and boys, bare-chested and brimming with energy, form dung balls and playfully toss them at each other.
The origins of this unique celebration trace back to the discovery of a Shivling hidden in a dung heap, a divine sign that led to the temple’s construction centuries ago. Today, the festival blends faith, fertility, and festivity, with the dung later reused as a natural fertiliser believed to enhance crop growth.
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