Storyline: Mexico's Day of the Dead celebrations have become a global attraction, drawing millions of visitors eager to experience the country's most colorful and spiritual holiday and creating its own economic boom. On the holiday which ran from Friday to Sunday, Mexico dressed itself in orange marigolds and skeletal Catrinas as the country honored its dead. A long-standing Mexican tradition, the Day of the Dead is increasingly attracting international visitors. "I'm interested in major traditional festivals around the world, so I specifically flew here to Mexico to take part in the three-day Day of the Dead celebration," said Wu Jieping, a tourist from China in Mexico City. "I've been planning this trip for a long time. And I got the opportunity this time to come here. I have read a lot about the Day of the Dead, and I really wanted to see the parades here," said Huang Chaokun, another Chinese visitor. The inbound travel boom meant more cash flowing into the country's economy. Tourism officials have estimated this year's Day of the Dead festivities will generate more than 2.5 billion U.S. dollars in revenue for Mexico, as record numbers of more than 1.6 million travelers came to take part. For Olga Diaz, a flower merchant who grows the iconic cempasuchil, the orange marigolds that brighten the country each year, the surge in tourism has been good for business. "The volume of tourists has grown by around 80 percent for 10 years ago, and we see many more international visitors," she said. Around Mexico City, altars were adorned with orange marigolds and Pan de Muerto -- the bread of the dead -- along with photos of departed loved ones. For many visitors especially those from China, Mexico's celebration of life through death has also resonated with cultural customs back home. "China doesn't have a 'Day of the Dead', but has other festivals, for example, the Qingming Festival, when we remember and pay respects to the spirits of the deceased," said Wu. Shotlist: Mexico City, Mexico - Oct 31, 2025: 1. Traffic; orange marigolds 2. Various of skeletal Catrina; tourists 3. SOUNDBITE (Chinese) Wu Jieping, Chinese tourist (starting with shot 2/ending with shot 4): "I'm interested in major traditional festivals around the world, so I specifically flew here to Mexico to take part in the three-day Day of the Dead celebration." 4. Tourists 5. SOUNDBITE (Chinese) Huang Chaokun, Chinese tourist (starting with shot 4/ending with shots 6-7): "I've been planning this trip for a long time. And I got the opportunity this time to come here. I have read a lot about the Day of the Dead, and I really wanted to see the parades here." 6. Aerial shot of parade 7. Various of people at memorial site; candles 8. Fast-motion of traffic; tourists; skeletal Catrina 9. Various of people with facial makeup 10. Various of people at orange-marigold-selling stalls 11. Various of orange marigolds 12. Olga Diaz, flower merchant, selling orange marigolds 13. Money in hands 14. SOUNDBITE (Spanish) Olga Diaz, flower merchant (starting with shot 13/ending with shot 15): "The volume of tourists has grown by around 80 percent for 10 years ago, and we see many more international visitors." 15. Various of people at square; national flag of Mexico 16. Various of candles; people at memorial site 17. SOUNDBITE (Chinese) Wu Jieping, Chinese tourist (starting with shot 16/ending with shot 18): "China doesn't have a 'Day of the Dead', but has other festivals, for example, the Qingming Festival, when we remember and pay respects to the spirits of the deceased." 18. Various of candles; people at memorial site; orange marigolds 19. Various of altar; Pan de Muerto 20. Photo at altar; orange marigold 21. Various of skeletal Catrina; tourists [Restrictions: No access Chinese mainland]