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China: Suburban Shanghai sees booming pet economy

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Storyline: China's Shanghai is seeing a booming pet economy, especially across its suburban communities where the industry is expanding at a fast clip. Shanghai is at the forefront of China's pet economy with more than 120,000 pet-related businesses across the metropolis. By integrating pet stores, services, retail, and boarding, many malls in the city's center have made "pet-friendly" a defining part of their brands. While in the suburban areas, there are also more and more places and businesses such as cat cafes and animal parks extending a friendly welcome to pet lovers and their pets. "My daughters like animals. And we saw this cat cafe online. We have been here once, and they had a great time. So I decided to bring them here again," one resident said at Working Meow Club, a suburban cat cafe. Opened in last December, the cafe has become a favorite spot for pet lovers nearby. "I come here as I like cats. And my cat is not that shy, so I bring her here to interact with other cats," said a cat owner. Xie Wanting, owner of the cafe, said it's not just a place where you can have coffee and play with lots of cute cats, but also a place offering services like cattery and adoption. "I like cats, and I have been working on animal rescue before. So I decided to open a cozy place for cats, focusing on their welfare. Our income is mainly from cat sitting. Now we have around 20 cats staying here. We are also working on cat re-homing and adoption. When someone rescues a stray cat but can't take it home, they will bring the cat here. And other pet lovers can come and adopt the rescued cat," said Xie. More places designed for pet lovers are springing up in the suburban area. "It's this May that the park officially opened to the public. And all of our services are for pets. Parents can take their kids to interact with animals here. And we are planning events for pet owners and the catering places here are pet-friendly. We came to the village as part of the rural revitalization projects. And we see a lot of potential here. For example, not every park in downtown Shanghai allows people to take their pets with them. But here in the village, it doesn't matter. So it's promising to run pet-related business in suburban areas like here," said Ni Jingxue, director of an animal park called Qbrook Fun Camp. Ni said the park usually receives around 30 families a day, and there are plans to offer services like dog training in the future. China's pet sector is now on track to reach a massive 1.1 trillion yuan by 2028. As people increasingly recognize pets' emotional value and as their own spending power rises, the pet industry is expected to keep thriving, becoming a major and influential segment of China's economy. Shotlist: Shanghai, China - Recent: 1. Various of pet supply market, visitors, pet owners, pets 2. Various of cat cafe exterior, sign 3. Various of children playing with, feeding cats 4. SOUNDBITE (Chinese, dubbed in English) Shanghai resident (no name given) (starting with shot 3/ending with shot 5): "My daughters like animals. And we saw this cat cafe online. We have been here once, and they had a great time. So I decided to bring them here again." 5. Various of children playing with, feeding cats 6. SOUNDBITE (Chinese, dubbed in English) Shanghai resident (no name given) (starting with shot 5/ending with shot 7): "I come here as I like cats. And my cat is not that shy, so I bring her here to interact with other cats." 7. Various of cat 8. Woman interacting with cat 9. Various of Xie Wanting, owner of "Working Meow Club" cat cafe, petting cat 10. SOUNDBITE (Chinese, dubbed in English) Xie Wanting, cat cafe owner (starting with shot 9/partially overlaid with shot 11): "I like cats, and I have been working on animal rescue before. So I decided to open a cozy place for cats, focusing on their welfare. Our income is mainly from cat sitting. Now we have around 20 cats staying here. We are also working on cat re-homing and adoption. When someone rescues a stray cat but can't take it home, they will bring the cat here. And other pet lovers can come and adopt the rescued cat." [SHOT OVERLAYING SOUNDBITE] 11. Various of cards showing information of cats at cat cafe [SHOT OVERLAYING SOUNDBITE] 12. Various of visitors at animal park 13. SOUNDBITE (Chinese, dubbed in English) Ni Jingxue, animal park director (starting with shot 12/partially overlaid with shot 14): "It's this May that the park officially opened to the public. And all of our services are for pets. Parents can take their kids to interact with animals here. And we are planning events for pet owners and the catering places here are pet-friendly. We came to the village as part of the rural revitalization projects. And we see a lot of potential here. For example, not every park in downtown Shanghai allows people to take their pets with them. But here in the village, it doesn't matter. So it's promising to run pet-related business in suburban areas like here." [SHOT OVERLAYING SOUNDBITE] 14. Various of animals, children at animal park [SHOT OVERLAYING SOUNDBITE] 15. Various of visitors, animals, facilities at animal park [Restrictions: No access Chinese mainland]

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