Credit: Grapevine Digital/Tim Whitby/Still Moving/Cover Images One of London’s most famous streets has had a Wicked-inspired makeover to become Yellow Brick Lane. With Wicked: For Good, the concluding instalment in of the two-part Wizard of Oz-based movie musical, heading to cinemas on Friday (21 November 2025), from now until 2 December, fans and visitors can embark on a journey along the “Yellow Brick Lane”. Erika Lewington, Marketing Director, Universal Pictures International UK s magical work also pays tribute to the film. The “Yellow Brick Lane” walking experience also includes: a large neon lyric installation on the Truman Brewery Bridge that spans Brick Lane, secret Funko installations along the art route, street name changes, banners, posters and an array of stickers for people to look for and find. India Young, Truman Brewery Events Operations Manager added: “There’s no place like Brick Lane, and at The Truman Brewery, East London’s iconic home for creativity and culture, imagination and individuality take centre stage. In collaboration with Wicked: For Good, we’re thrilled to bring Yellow Brick Lane to life through an oz-mazing transformation of our beloved site. Together, we celebrate the power of creativity, connection, and following your own path.”