German consumers remained cautious about Black Friday spending despite attractive discounts, with many stating they would stick to stricter budgets. The annual Black Friday shopping extravaganza was considered to be a key occasion for retails industry in Germany, the largest economy in Europe. In Berlin, stores and shopping malls were festooned with large Black Friday sale signs, some offering advertising discounts of up to 50 percent. Many German consumers said lower prices were still the main appeal of the event. Yet inflation and rational spending habit are making German shoppers more cautious. A survey conducted last month showed that German consumers planned to spend an average of 298 euros during this year's Black Friday period, down 7 percent compared to last year. Meanwhile, the German Retail Federation also predicted that the sales of Black Friday season in the country will drop 2 percent year on year to 5.8 billion euros, representing a first negative growth since 2016. Shotlist: Berlin, Germany - Nov 28, 2025: 1. Various of shoppers on street; 2. Various of signs showing Black Friday deals, shops; 3. SOUNDBITE (German) German consumer (name not given): "Although it is always the case, in some stores, Black Friday deals obviously do have better prices."; 4. SOUNDBITE (German) German consumer (name not given): "On Black Friday, tech products and occasionally sports equipment, which I keep an eye on, are cheaper than usual."; 5. Various of signs showing Black Friday deals, shoppers on street with bags; 6. SOUNDBITE (German) German consumer (name not given): "I have a bigger budget for Black Friday before having children, and the budget is tighter now. And overall, prices have gone up, so you buy fewer things for the same amount of money."; 7. SOUNDBITE (German) German consumer (name not given) (ending with shot 8): "If there's a genuinely good deal, I'd definitely be tempted to buy. But I always remind myself not to make impulse purchases simply because something is inexpensive."; 8. Clothes shop; 9. Various of signs showing Black Friday deals, shoppers on street with bags. [Restrictions: No access Chinese mainland]