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World Toilet Day 2016: the best awareness campaign came from Bahrain!

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An interesting video has emerged from Bahrain on the World Toilet Day (19 November), to raise awareness and inspire action to tackle the global sanitation crisis.

The footage was shot in a mall earlier this month where an open toilet was fixed in the middle of the mall. With sound effects added, it became something that people could not simply pass without a big surprise on their face.

The shocking twist was when some of them decided to open the toilet seat and discover what's inside.

The aim of the experiment was to raise awareness in a unique way that made this experience something unforgettable

The man behind the idea later wrote online: “People will never be thankful enough to what they have unless they experience a shock. I went to Africa and I saw something that wanted everyone to feel.”

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