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Grand Rapids Griffins Teddy Bear Toss from the bench
Once a year, the Grand Rapids Griffins hold a Teddy Bear Toss, where fans can bring new stuffed animals and throw them on the ice after the Griffins score their first goal. The thousands of stuffed animals are then donated to local charity, Hug-a-Bears. After being down 3-0, the Griffins scored their first goal in the 3rd period, which started a massive comeback and the Griffins going on to win, 5-3.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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