A 25ft statue of actor Jeff Goldblum has been unveiled in front of London's iconic Tower Bridge today (July 18), but promptly got broken.

Video filmed this afternoon shows a group of people trying to make repairs to the statue, which portrays Goldblum lying down and bare-chested. At one point in the video a man is left holding Goldblum's shirt in place while locals also stopped to have their photos taken.

According to local reports, the event was a publicity stunt by Now TV to celebrate the 25th anniversary of the movie "Jurassic Park."

Now TV tweeted that the statue would come down tomorrow evening.

The Giant Jeff Goldblum in London gets broken so the team behind it had to attempt to make repairs on him.