Our Story

• April 2011

  Newsflare begins. We launch with a two-person team and a handful of local buyers in London, UK.

• May 2012

  The team grows, and so does the need for space. We settle into our first official headquarters in Hackney, London.

• June 2013

  The newsroom’s phones ring off the hook. Publishers everywhere try to get their hands on our breaking video of Rihanna, a fan and an unfortunate microphone incident.

  

• October 2013

  We jump into the world of commercial brands with Specsavers, and a parachutist who finds himself in the middle of a football pitch.

  

• March 2014

  Our filmers grow to 10,000.

• March 2014

  A construction workers’ dramatic rescue from a burning building makes waves around the world. Shot by a Newsflare filmer.

  

• May 2016

  We payout £1 million to our filmers.

• March 2018

  We officially take the Newsflare team global, opening our US headquarters in L.A., California.

  

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• September 2018

  We hit 100,000 videos, and continue to grow into the largest collection of rights cleared UGV in the world.

• June 2019

  We develop the
  Trust Algorithm™: a rights clearance solution that authenticates IP ownership and allows our buyers to discover and licence UGV content quickly and safely.
  The only one in the market.

• September 2019

  We launch Newsflare Studios and scale to over 3.5 million followers and growing.

• April 2020

  Brands around the world embrace user-generated video during lockdown. Google uses Newsflare videos in their "Where There's Help, There's Hope" campaign.

• November 2021

  Another milestone for the creator economy as we payout
  $10 million to our filmers.

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• January 2022

  We secure £5 million investment, grow the team and the future of video.

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