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Penny Appeal - Unveiling of Ice Sculptures for Homelessness “What Would Jesus Do?”, London, UK
Penny Appeal Team Orange unveiling 5 life-size ice statues “What Would Jesus Do?”, symbolising homeless families to promote their winter campaign. The frozen family will depict the plight of the 140* families who become homeless everyday, and the 900* children who become homeless every month on 17th December at Canary Wharf, London, UK.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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