At a time when the sustainability of fishing is such a big topic, we explore why the fish on the fresh fish counter may not be as fresh as you think, and why buying fish frozen at source may be the better option. There’s always a certain allure around the fresh counter at your local supermarket or fishmonger. But if you were to learn about how far your catch has travelled, and the time it has taken to make that journey, you may start to question it’s freshness.

In this mini documentary, we take a look at the interesting story behind the logistics and journey of freshly caught fish, and the issues behind why buying fish frozen at source could be a better and more sustainable option. The information in this video will also help you learn how long you can keep fish in the fridge for when buying from the supermarket counter, and defrosting from frozen.