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People out enjoying the sea on a sunny bank holiday monday at Polzeath, Cornwall

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The video starts with small sailing boats racing out at sea, then cuts to hundreds of surfers in the sea at Polzeath making the most of the sunny bank holiday monday.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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