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Watch balls of orange lava shoot into the air as Italy's Mount Etna erupted on Saturday

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Mount Etna in Sicily, Italy erupted again on Saturday (June 19), sending balls of orange lava into the air.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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