The video shows FIFA ambassador Juliano Belletti and Coca-Cola representatives welcoming the World Cup trophy in São Paulo, Brazil.

The FIFA World Cup tour kicked off in Dubai in May and will visit, for the first time, the 32 nations that have qualified for the tournament.

Throughout 2022, the World Cup trophy will travel to 51 countries and cities. The original cup in solid gold is the same that will be handed to the winning team in Doha on the 18th of December.

This footage was filmed and produced 21 October 2022.

Press conference held at Coca-Cola FEMSA, located in Jurubatuba, São Paulo, Brazil. FIFA Ambassador, player Juliano Belletti and Coca-Cola representatives welcome the cup, the most iconic symbol of football. The FIFA World Cup™ Cup Tour kicked off in Dubai in May and will visit, for the first time, the 32 nations that have qualified for the Tournament. In Brazil, the Tour will include two locations. First, on October 21 at the traditional and iconic Maracanã stadium, and then on October 22 and 23, at Coca-Cola FEMSA, in São Paulo. Throughout 2022, the FIFA World Cup™ Cup will travel to 51 countries and territories. The original cup that arrives in Brazil, in solid gold, is the same cup that FIFA will give to the winning team.