STORY: Sci-tech innovation boosts value of Ningxia's goji berries
SHOOTING TIME: April 4, 2024
DATELINE: May 10, 2024
LENGTH: 00:01:15
LOCATION: YINCHUAN, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of goji berry fields in Ningxia
2. STANDUP 1 (English): ELBATOUL NEJJAOUI, Moroccan expat
3. various of the factory of Beryl Gojiberries Co., Ltd.
4. SOUNDBITE (Chinese): HAO XIANGFENG, President of the Ningxia Goji Berry Association and Beryl Gojiberries Co., Ltd.
5. STANDUP 2 (English): ELBATOUL NEJJAOUI, Moroccan expat

STORYLINE:

Northwest China's Ningxia is one of 
the country's major goji berry-producing regions

STANDUP 1 (English): ELBATOUL NEJJAOUI, Moroccan expat
"This red fruits in my hand are dried goji berries. They have many benefits such as protecting the liver, improving vision, and boosting immunity system, earning them the title of 'oriental super fruits'."

In the past, Ningxia encountered stagnation 
in its goji berry industry 
due to limited processing capabilities 

Now the region is focusing on the integration 
of advanced technologies to propel the industry 
toward high-quality production

Over 270 scientific projects involving the berry, 
supported by an investment of about 40 mln USD, 
have been implemented in Ningxia

SOUNDBITE (Chinese): HAO XIANGFENG, President of the Ningxia Goji Berry Association and Beryl Gojiberries Co., Ltd.
"For example, the fresh-locked technology of goji berry. Today, a gram of fresh-locked goji berry can fetch up to 1.2 yuan (about 0.17 U.S. dollars), dozens of times higher than before."

Through deep processing, the fruit 
is turned into various products... 

such as functional beverages, health foods and snacks, 
driving the total industry output value to 4 bln USD

STANDUP 2 (English): EL BATOUL NEJJAOUI, Moroccan expat
"The story of Beryl is a microcosm of Chinese enterprises accelerating the cultivation of new quality productive forces. Here, I have witnessed the changes brought about by technological innovation - products are more diverse, the consumer base is expanding, and businesses are becoming more competitive."

Xinhua News Agency correspondents reporting from Yinchuan, China.
(XHTV)