An amusing video has emerged of a man seeking clarification on the colour of a dress in a picture that has become an internet sensation.

The footage, shot in Gloucester, UK on Friday morning, shows a man calling the customer service department of a clothing brand, which apparently manufactures the dress, and asking a spokesperson to confirm the colour of the elusive garment.

The customer services representative can be heard confirming to the man that the dress is in fact black and blue.

The photo of the dress has divided the views of millions of internet users around the world after it was posted online by a woman from Scotland and no one could agree the colour.

An amusing video has emerged of a man seeking clarification on the colour of a dress in a picture that has become an internet sensation.

The footage, shot in Gloucester, UK on Friday morning, shows a man calling the customer service department of a clothing brand, which apparently manufactures the dress, and asking a spokesperson to confirm the colour of the elusive garment.

The customer services representative can be heard confirming to the man that the dress is in fact black and blue.

The photo of the dress has divided the views of millions of internet users around the world after it was posted online by a woman from Scotland and no one could agree the colour.