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Uncle Ben's rice begins the transition between its old and new branding
Uncle Ben's rive begins the transition between its old and new branding. The Branding is changing from Uncle Ben's to Ben's Original. This is because the old branding was seen as racist and so the company have rebranded to become less offensive.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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