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@mrs.mpagaja
00:12
Following up on the viral deadpan balloon hack that hit over 133M views and reached 200M plus people across platforms, this new reel is another “well duh” mom hack. This time it’s the secret to a smooth ponytail every time. With over 2.7M views, 60K plus
This video is part of a fast-growing content portfolio that has already reached over 200 million people across platforms. Our most viral moment? The now-iconic deadpan reaction to a balloon-tying hack that racked up over 133 million views on Instagram alone, with 7.7 million interactions and nearly 900,000 saves. Another recent video amassed 2.7 million views, with a view-through rate of 80.6% and over 60,000 interactions — 99.7% of which came from non-followers, proving wide appeal. We’re excited to license content with strong hook rates, high engagement, and a proven track record of explosive virality.
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From the blog
Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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