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NEWS OF THE WEEK: Michael Caine and Matthew McConaughey partner with AI company to 'preserve' voices
On Tuesday, executives at ElevenLabs announced that the Hollywood actors have signed on to be part of the brand's Iconic Marketplace, which enables "ethical sourcing" and licensing of some of the world's most recognisable voices. In a statement, Caine declared that the new technology gives "everyone the tools to be heard". "With ElevenLabs, we can preserve and share voices - not just mine, but anyone's," the Alfie actor commented. "ElevenLabs is at the very forefront of technology, using innovation not to replace humanity, but to celebrate it..."
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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