Shotlist Beijing, China - Dec 18, 2025 (CCTV - No access Chinese mainland) 1. Launch ceremony of IP-based cultural products themed on 2026 Spring Festival Gala, mascots for Spring Festival Gala of Year of Horse in progress 2. Various of guests speaking, ceremony in progress 3. Various of mascots for Spring Festival Gala of Year of Horse being released; attendees; guest speaking 4. Screen showing promotional video of ceremony 5. Various of cultural products themed on 2026 Spring Festival Gala on display Storyline China Media Group (CMG) on Thursday unveiled a series of IP-based cultural products themed on the 2026 Spring Festival Gala, and released the mascots for the Spring Festival Gala of the Year of the Horse. The cultural products include ceramics, decorative items, and collectibles that connect traditional arts with modern design. The mascots, a group of four spirited horses, have been named based on the Chinese saying -- "Qi Ji Chi Cheng" or "Galloping steed, Onward unstoppable," which is also the theme of the upcoming gala. The inspiration comes from traditional Chinese horse imagery, and embodies both ancient culture and contemporary vitality. A new collaboration platform aimed to foster creative partnerships across media, culture, and local tourism was also launched at the ceremony. The initiative seeks to expand the gala brand, enhance audience engagement, and promote cultural innovation nationwide. The Spring Festival Gala, or Chunwan, hosted by CMG, has been an essential part of Chinese New Year celebrations since 1983, featuring an elaborate mix of performances of songs, dances, comic sketches, traditional operas, and folk arts. The annual spectacle, the most-watched television program in the world, is broadcast on the eve of the Chinese New Year, when families come together to ring in the new lunar year. The Chinese New Year's eve falls on Feb 16, 2026.