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02:04
China: Horse-themed products gallop off shelves as new zodiac year approaches
Shotlist Shexian County, Huangshan City, Anhui Province, east China - Recent (CCTV - No access Chinese mainland) 1. Aerial shot of residential buildings 2. Various of people doing paper-cutting 3. Horse-shaped paper-cutting 4. Various of woman making horse-shaped paper works 5. Handicraft in image of horse 6. Various of people experiencing traditional paper-cutting 7. Various of handicrafts showing zodiac images 8. Various of horse-themed calendar Ningbo City, Zhejiang Province, east China - Recent (CCTV - No access Chinese mainland) 9. Various of handicrafts in shape of horse 10. Various of people making horse-themed handicrafts 11. Snack stand 12. Various of traditional snack with Chinese characters expressing horse-related good wishes Storyline Since the year 2025 is coming to an end, various products featuring themes of horse, the zodiac animal for 2026 on the Chinese lunar calendar, start to hit the market and quickly gained popularity among consumers. Inheritors of the intangible heritage paper-cutting in east China's Anhui Province have been busy making intricate artworks featuring the Chinese zodiac Year of the Horse. Huizhou paper-cutting is an intangible cultural heritage of Anhui Province. Customers are fascinated with the Huizhou paper-cutting works when they walk in a paper-cutting workshop in the ancient town of Huizhou in Anhui's Huangshan City. This year, handicraftsmen have created plenty of horse-themed designs ushering in the upcoming Year of the horse, such as calendars and decorations. In Yuyao Old Town, east China's Zhejiang Province, local workshops put a fresh twist on tradition with hand-crocheted horse dolls and horse-shaped Song brocade, a traditional Chinese silk craft renowned for its luxurious colors and resilient texture. By mixing traditional techniques with modern styles, these works have been catching the eye of young consumers. Each year on the Chinese lunar calendar is represented by one of the 12 zodiac animals, which rotate in a repeating cycle: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog and Pig.
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