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01:34
US: Times Square New Year's Eve Ball Test & Balloon Inflation
New York, United States - December 30, 2025 Julie Coker, New York City Tourism CEO, speaks during the New Year's Eve 'Constellation Ball' test atop One Times Square, New York, NY, December 30, 2025. Members of the 2026 Balloon Affairs Crew inflate balloons the day before New Year’s Eve celebrations in Times Square, New York, NY, December 30, 2025. Over 25,000 will be inflated over two days and passed to crowds gathereed in Times Square celebrating New Year's Eve. Members of the 2026 Balloon Affairs Crew inflate balloons the day before New Year’s Eve celebrations in Times Square, New York, NY, December 30, 2025. Over 25,000 will be inflated over two days and passed to crowds gathereed in Times Square celebrating New Year's Eve.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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