Storyline Northwest China's Shaanxi Province explores concert-driven cultural tourism More and more holidaymakers in China are choosing their destinations not by historic landmark but by performer lineup. In Xi'an City of northwest China's Shaanxi Province, so-called "concert tourism" is hitting a high note. Almost every weekend recently, the city's Olympic Sports Center has been crowded with excited music fans, some from here in Shaanxi, but more than half from outside the province. Concert audience: "I'm from Shanxi Province. Besides this concert, I will visit attractions like the Giant Wild Goose Pagoda and the Terracotta Warriors." Concert audience: "I came from Sichuan Province to attend the concert. This is my third time in Xi'an but I'm still very happy to be able to feel the vibe of this city again." Authorities have also set up a seamless network of transport services. Big cities like Beijing, Shanghai, and Chengdu have launched "concert train" routes. [Restrictions: No access Chinese mainland]