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@Urban_Pictures_UK
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00:31
Adverts replaced with pictures of cats at London Tube station
A cool video has emerged of the walls of Clapham Common Tube station covered with cat posters instead of adverts.
The footage, shot on Monday in London, UK, shows some of the 68 posters of cats which replaced the usual commercial ads in the station.
According to reports, the project called "The Citizens Advertising Takeover Service" (C.A.T.S) was started by a creative organisation called Glimpse.
They managed to raise over £20,000 with a crowdfunding campaign to "help people think a bit differently about the world around them, and get inspired to change things for the better".
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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