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Urgent client brief: We want your fails
We have an incredible opportunity for you a to have your video used by a leading bruise cream company in the USA. The brand is paying premium rates for clips that match the criteria below, so this is a great opportunity to make some big commission:
- Target Demographic of people featured in the video: Clips must feature adults aged 55 years or older in everyday situations.
- Content Focus:
- Lighthearted, humorous moments of minor mishaps that could result in bruises.
- Everyday activities are preferred over extreme or unusual scenarios. (Dancing fails, great! Extreme sports, not so much).
- Tone: Clips should have a fun, playful vibe—humour is welcome, but no serious injuries.
- Geography: These clips need to be USA/ Canada. Possibly UK/Europe.
Seasonal Themes:
We’re looking for clips categorised by season to suit year-round campaigns:
We’re looking for clips categorised by season to suit year-round campaigns:
- Winter/Christmas:
- Slipping on snow or ice.
- Tripping while decorating a Christmas tree.
- Funny moments while opening gifts or wearing holiday sweaters.
- Bumps during big family dinners.
- Spring:
- Minor slips while spring cleaning.
- Easter egg hunt or egg-decorating mishaps.
- Light accidents during sports like baseball, soccer, or pickleball.
- Summer:
- BBQ or grilling bloopers.
- Slipping near pools, sprinklers, or the beach.
- Playful falls during outdoor games (wardrobe should reflect summer: shorts, tanks, swimsuits).
- Fall:
- Fumbles while playing football or basketball.
- Slips or tumbles while raking leaves or jumping into leaf piles.
The client has expressed an urgency to get these clips in front of them so the sooner you upload the better!
