STORY: Beer carnivals bear China's refreshing consumption momentum
DATELINE: July 22, 2023
LENGTH: 00:01:36
LOCATION: QINGDAO, China
CATEGORY: SOCIETY
 
SHOTLIST:
1. SOUNDBITE 1 (English): MICHEAL BHATTI, Australian student
2. SOUNDBITE 2 (English): CLEMENS BAUMGARTNER, Deputy Mayor of Munich
3. various of the beer festival
 
STORYLINE:
 
China's tourism market is booming this summer, the first one after the country eased its COVID-19 measures. Many people are enjoying beer festivals across the country, notably in Qingdao, Dalian, and Harbin.
 
The 33rd Qingdao International Beer Festival, which kicked off last Friday in east China's Shandong Province, captivated attendees with a stunning display of fireworks and mesmerizing light shows. At the beer festival, guests from home and abroad opened the barrel of beer together and raised their glasses to invite friends from all over the world.
 
SOUNDBITE 1 (English): MICHEAL BHATTI, Australian student
"I like the vibe, like the people, I like to taste different kinds of beers and the activities they arrange."
 
At the festival venue, 9 beer tents offer a selection of renowned international beer brands, including Carlsberg from Denmark, Warsteiner from Germany, and Russell from Canada. Tourists can savor high-quality beers from around the world.
 
SOUNDBITE 2 (English): CLEMENS BAUMGARTNER, Deputy Mayor of Munich
"My impression is just overwhelming, just I never thought that it's as huge as I saw. It's very digital."
 
The beer events across the country are contributing to the bustling summer travel market in China and the surge in tourism and consumer spending on beer and related activities is playing a crucial role in the country's economic recovery as the world's second-largest economy continues to bounce back from the pandemic's impact.
 
Xinhua News Agency correspondents reporting from Qingdao, China.
(XHTV)