Zookeepers have introduced a sun bear cub to the public at a zoo in northeast Thailand.

Footage shows the adorable baby bear stumbling around as it explored its enclosure at the Nakhon Ratchasima Zoo.

Zoo director Thanachon Kensingh said on October 5 that the cub was born to parents Yingluck and Thongchai, both 10, on August 24.

The cub will be joining the three male and three female sun bears inhabiting the zoo.

The sun bear, also known as the 'honey bear', is a small bear species native to Southeast Asia, recognisable by its short, sleek black fur and distinctive chest patch. It is named after the golden or white V-shaped mark on its chest, said to resemble the rising sun.

In Thailand, they are primarily located in the southern region and inhabit forests in low-lying areas.

Sun bears are omnivorous and have a varied diet, including fruits, leaves, small animals, insects, worms, honey and coconuts.

Sun bears are of listed as 'vulnerable' on the International Union for Conservation of Nature Red List.