This footage was filmed and produced 15 November 2023.

Omar Sultan Al Olama, Minister of State for Artificial Intelligence and Digital Economy and Remote Work Applications, underscored the UAE's commitment to viewing artificial intelligence as more than just a passing trend. He highlighted the global projection that AI-generated content will dominate over 90 percent of internet content by 2026, emphasising the transformative potential of this technology.
In his keynote address during the second day of the Global Media Congress, Al Olama stated that thanks to the UAE's visionary leadership, the country has early on invested in artificial intelligence. It has launched several supportive initiatives, including the UAE Strategy for Artificial Intelligence, the 100 Practical Applications and Use Cases of Generative AI in Media, and other initiatives that form a supportive foundation for the country's efforts towards sustainable development.

He emphasised the importance of aligning artificial intelligence with the rapid developments imposed by it and capitalising on the significant opportunities it offers to solidify an advanced and innovative media sector.

Speaking on the media's evolution, Al Olama drew parallels to the historical integration of electricity, stating that AI, like electricity in its time, is set to become an indispensable force in the media landscape. He urged viewing AI as a sophisticated tool capable of revealing truths and disseminating valuable content.

SHOTLIST:
1. [SOUNDBITE: Omar Sultan Al Olama, UAE's Minister of State for Artificial Intelligence and Digital Economy and Remote Work Applications];
2. Omar Sultan Al Olama at the GMC.