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Snow falling in the desert at Bell Rock in Sedona, Arizona.

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Heavy snow falling in the desert at Bell Rock in Sedona, Arizona. A cold winter storm brought New Year’s Eve travel delays and accumulating snow to elevations as low as 2,000 feet north of Phoenix.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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