Watch the hilarious moment that a dog owner gets zapped by his dog's new shock collar after trying it on himself, much to the entertainment of his wife. Steve Yendle, 59, had bought a new shock collar for his dog Tilley and decided to try it out himself on June 10 before putting the collar on his pooch. Unbeknownst to poor Steve, his cheeky friend Paul Travis had sneakily turned the settings of the collar up to max power, meaning Steve would receive the most powerful shock possible. In a hilarious video clip filmed by Steve's wife Sandra, Steve can be seen holding the collar tight to his neck as Paul leans towards him and barks into the collar.

A high pitched warning sound can be heard emitting from the collar before Steve receives an almighty shock that leaves him collapsing to the couch and groaning. Paul and Sandra can be heard laughing in the background as Steve swears and desperately tries to take the collar off in the living room of their home in Newport.