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The dog walks along the embankment, and a very long leash stretches behind it.

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A small dog appears in the frame, then it runs forward and disappears from the frame. A long leash remains in the frame, which stretches for some time, and then the owner of the dog enters the frame, he holds the other end of this leash in his hands.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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