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Co-op introduces "freeze me" label to own-brand milk products to try and cut down on waste

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Co-op is introducing a "freeze me" label to own-brand milk products to try and cut down on 150-million pounds worth of waste each year.

The new packaging will encourage people to preserve the liquid in a freezer safe container - and consumer within 24 hours of defrosting.

Food waste groups have welcomed the move.

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