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Brown dog barks and growls at picture of dog on a banner

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Frannie R. takes her dog to the vet to get an annual check up and notices her pup is on-edge. The dog spots a picture of another dog on a banner sign at the vet clinic and starts barking at the fake dog.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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