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Homeless people down The Strand in London make good use of the electric bikes that now litter the streets of the West End. They used the bikes to held stabilize their tent to hold it down.

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Homeless people down The Strand in London make good use of the electric bikes that now litter the streets of the West End. They used the bikes to held stabilize their tent to hold it down.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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