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I pulled over on the side of the road to capture this brilliant lightning storm that came in out of nowhere and made no sound but lit up the night sky with rapid repeating lightning bolts crossing the clouds and striking down in the most violently beautif

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I pulled over on the side of the road to capture this brilliant lightning storm that came in out of nowhere and made no sound but lit up the night sky with rapid repeating lightning bolts crossing the clouds and striking down in the most violently beautiful lightning bolts you’ve ever seen. Numerous colors are present from green to purple to white and then red it was glorious.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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