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Me playing Mozart while spinning a basketball on a mouthstick.

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Five days ago, after two unsuccessful hours of panhandling/basketball tricks in order to pay a bill, I created a TikTok out of desperation and uploaded this video.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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