Every Chinese New Year, McDonald's transforms its outlets with vibrant festive designs, creating a cheerful atmosphere that resonates with the spirit of the season. These festive decorations are a blend of tradition and modernity, reflecting iconic Chinese symbols such as red lanterns, gold ingots, and intricate patterns that symbolize prosperity, happiness, and good fortune. The use of bright red and gold, traditional colors associated with luck and wealth, adds a festive and welcoming touch to every McDonald's location.

One of the highlights is the special edition packaging for McDonald's food and beverages during the Chinese New Year period. From burger wrappers to drink cups, these designs often feature playful depictions of zodiac animals or symbolic motifs like blooming cherry blossoms and firecrackers. The festive ambiance is further enhanced by themed menu items inspired by local Chinese flavors, making the dining experience even more memorable and unique during the season.