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@AlbertoSibaja
01:36
Starbucks is cutting 1,100 jobs and simplifying its menu in the US
Starbucks is cutting 1,100 jobs and simplifying its menu in the US as it tries to improve flagging business in its home market.
The first items to get the axe include the Royal English Breakfast Latte, White Hot Chocolate and several kinds of blended frappuccinos.
But Starbucks said more offerings would be cut, as it aims to shrink its menu by nearly a third over the next year, hoping to reduce wait times and improve quality and consistency.
The company has been wrestling with a sustained fall in sales since last year, which has been particularly pronounced in the US.
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