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00:34
Bengaluru Metro Wraps Trains with Ads to Boost Non-Fare Revenue
Bengaluru Metro has launched a new initiative to increase its non-fare revenue by introducing train advertising. At least 10 metro trains will be wrapped in vibrant commercial ads, covering both the exterior and interior spaces. The goal is to raise non-fare income to 15% of the fare revenue, turning each ride into a moving billboard — without affecting ticket prices for passengers.
[Credit: Muthi-ur-Rahman Siddiqui]
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